Joonas Saari is Bo's AD, responsible for developing the visual identity of the brand. Joonas is a sharp-eyed designer who loves simplicity in visuals and usability. Prior to Bo, Joonas worked for over 7 years on digital branding for domestic e-commerce concepts and design companies. Joonas' versatile visual skills come from his studies of clothing design and design in London and...Read more Helsinki. With an entrepreneurial background, Joonas understands the importance of customer focus in all encounters. Joonas is passionate about how brands can inspire people and bring meaning to everyday life through stories and images. In his hometown Helsinki, Joonas loves the pulse of a growing city and the proximity to nature. Joonas prefers to spend his free time with photography or immersed in a good novel.